SAFARI LAUNCH

Skate Safari. Raising the level of what Go Skateboarding Day could be. I partnered with my friends at Nike SB, helping to launch P. Rod’s signature shoe, but at the same time celebrating the New York skate scene by elevating and celebrating the local places and characters that make NYC so special. I provided creative direction as we designed a skatepark on a barge, a double decker bus, and all the other activation elements (tents, posters, badges, flags, ground graphics) required to deliver the best Go Skateboarding Day… ever!