I'm a strategic and creative thinker who charts the path for what your brand should do, rather than simply what it could do. At my core, I am a successful problem-solver, seeing through the noise and viewing everything as a creative challenge.
PHILOSOPHY
Empathy leads the charge. Always. Taking the time to listen and learn is everything. Taking the time to understand one another keeps us moving forward with less friction, assuring authenticity. My hard skills have been honed over thousands of hours working on my craft, but my ability to deliver comes from the simple act of listening. In empathy, there is the potential to see things for the first time, a fresh perspective.
SKILLS
I LOVE THE WORK.
Creative Direction
The deeper connection with your audience. The intersection of art, design, and strategy. I love working with multidisciplinary teams in the service of a common goal.
Leadership
Understanding the needs of others, and being aware of their feelings and thoughts, allows me to enable those I am working with to understand and live up to their potential and deliver their best.
Design
With a deep understanding of the Creative Process paired with an expert knowledge of industry design tools, I can leverage available tools to craft the best experience.
Branding
Understanding the ongoingl process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds. What it takes to create and maintain the elements that define one's character.
Strategy
Identifying the clear North Star for every project in order to map out the steps, tools, people, platforms necessary to move the needle.
Analytics
Understanding the result of our work is invaluable. I have a deep knowledge of a variety of analytic tools that help to complete the stories we share with the world.
Planning + Budgeting
Clear road maps with defined parameters remove the noise and allow you to focus on the work that matters.
UI / UX
Spending the time to understand the audience and researching solutions to derive intuitive experiences that lead to the most positive outcomes.
